White Label Apps – What are they?

white label apps

White label apps – What are they?

Over the last few weeks we have been writing about on demand apps and app prototyping. In this article we are going to take a look into the world of white label apps. But first – as always, we must understand exactly what a white label app is!

  • A white label app is an application built by a private label app development company and rebranded and resold by other businesses.
  • A white label is a phrase that relates to any product that is made in a mass produced format and sold to another party to apply their own brand, design and ownership. 
  • A white label is a service or a product that is created by one company but is rebranded by other companies as their own.

With 85% of consumers reporting that they prefer apps to mobile websites it is important to note that businesses may now need a mobile app for their clientele, to ensure they don’t get left behind.

The world of app development can sometimes be a costly affair depending on the scope and scale of a project, for example an on demand app can cost well in excess of $100k +. 

For a young entrepreneur with a start up, building a custom mobile app may not be affordable. This is where white label app development will be a more cost effective option.

White label Apps

There are two types of white label app; the first is a simple copy of a standard already built app. The client then brands and customises the app to suit their business. This application is a fully independent stand alone app. 

It is a great option if the business is going to grow and if more features will need to be added in the future. The positives for this type of app are that it allows for maximum security, and control over the whole app however it does require ongoing maintenance and development which will mean additional costs further down the track. 

The second type of white label app is a multi tenancy app – this is a more popular option. Multi tenancy runs as a service (saas), there are multiple “tenants” using one platform. Think along the lines of Gmail or the iCloud. 

Each client’s data is kept completely separate however runs off one software. Most modern softwares are multi-tenant & it is a very simple cost effective option. 

This option is still a standalone app however a lot simpler and if there are any problems or issues – all the tenants share the costs for the ongoing maintenance of the software.

White label apps

So what are the pros of creating a White Label App?


1) Reduced software and development costs

By choosing to opt for a white label app, the time and money it takes to create the app from scratch, including the design phase, prototyping, and initial investment will be a lot less than a fully customised app. As mentioned previously, this can be important to the companies that are in the start up phase and still learning about the scope and scale of their business. 

2) Quicker to market

Creating a fully customised app from scratch takes time. From the initial consultation to the end of even the first phase can take months. By choosing something that is already built, you can get your product or service to market a lot quicker, sometimes beating the competition before the market gets too crowded. It is also a quick and easy option to add as an addition to a business that is already up and running and profitable. There are plenty of restaurants that were able to quickly create an app as an additional feature for the take away options they added as a result of the recent covid lockdowns.

3) Less risk

By choosing something that is generic and has been made and developed by experts you are taking out the risk of building something that has a poor UI/UX. As we have learnt in previous articles, consumers simply don’t accept something which has been made badly and will therefore uninstall immediately. By choosing a white label app, you have the certainty of knowing you are choosing an already established product. There is also the minimised maintenance and development once the application has gone live.


White Label Apps


So what are the cons of creating a White Label App?


1) Limited Customisation

Although you are able to add your own company branding, colours and images to the app, a fully customised app that is completely unique to your business is not on the table. There is a risk of other businesses having an app which looks and works very similar to yours. It’s worth doing your research with development companies and finding out what their policies and procedures they have in place with regards to licensing within the same industry and location.

2) Security

It is important you have full trust in the company that you are using to ensure that A) the code is on point B) you will have the peace of mind knowing that all your data is fully exportable and not locked into one platform that you will never be able to fully access. C) Your data is fully encrypted and available to you. In some ways you are relinquishing some control – are you prepared to do this?

3) Adaptability

As your business expands and evolves, you need to be in a position to ensure your app has the capacity to grow with the demands of the business, a white label app may not be built to keep up with such changes and therefore might not be the right fit for your business.


White Label Apps

White Label Apps by Media Shark.

As an app design and app development agency – Media Shark has the experience in developing apps that are nationally and internationally recognised. We have worked with clients in a vast array of industries and this has given us the ability and knowledge to assist making their business profitable in this digital age.

We have Identified a niche in bespoke saas or on demand apps, particularly with both new business and established businesses that now need to future proof themselves.

Reach out to us if you need assistance in developing an app or want more information as to whether a white label app could be the right choice for you.