17 Apr Website owners! The lowdown on a simple SEO strategy that gets results
S-E-O. Just three little letters.
But for those who aren’t ‘in-the-know’ about SEO, this innocent acronym can be confusing, overwhelming, and for some; downright traumatic.
Search engine optimisation is one of the most crucial elements of building a profitable website.
In a nutshell, SEO involves personalising your website to respond to algorithms that search engines such as Google, Bing, and for our older viewers ‘Ask Jeeves’ use to rank your content.
While an effective SEO strategy will help you reach your organisational goals; complex terminology, and costly, ineffective recommendations often see SEO as a process that’s sorely overlooked.
This is a mistake.
In our digital age, SEO is non-negotiable. If you want your website to be found, it must be technically accurate and creatively optimised to appeal to both the scientific Google bots AND your human audience.
So, if (like many) you’re confused, now’s the time to learn everything you need to know about creating an effective SEO campaign.
At Media Shark, SEO is an engaging two-way process that gets results. Here’s what you can expect when you choose Media Shark for your SEO strategy.
Detailed briefing process
You’ll need to be involved from the outset, we need to know about your business, who your competitors are and, most importantly, your goals.
And we can’t do this without you.
If you’re local to the Gold Coast, we invite you to come into the Media Shark office in Surfers Paradise to complete the briefing process, otherwise we use video technology.
We allocate about an hour for a full brief, and while we appreciate everyone’s busy, this is our chance to get to know each other, build a relationship and make sure we achieve the best possible outcome.
Current website analysis
Before we implement or change anything, we’ll use industry-specific programs to find out exactly how your existing website is performing based on multiple factors.
We can reveal who is finding you, how they’re finding you, what they’re doing when they get to your site and how long it’s taking them to do it.
We’ll also look for any positive or negative trends in traffic and identify the causes.
Yes, your big SEO-brother is watching!
This detailed information provides the building blocks for your strategy and helps identify central elements for change or implementation.
You’ll receive a comprehensive report with all our short, medium and long-term recommendations which may include one or all of the following:
In-depth keyword research.
A common problem is that website owners identify keywords they think they should target without putting any real strategy behind it. For example, ‘web developer Gold Coast’, ‘graphic designer Brisbane’, or ‘local digital marketing’.
While it’s handy to rank for such general keywords, at Media Shark, our digital strategists find keywords that will drive traffic to the site at the point the searcher is ready to buy.
In-depth research will provide key search words and phrases that don’t just have search volume, but that also understand the searcher’s motives.
Specific longtail keywords and phrases have much lower search volume but are more precise and almost certainly carried out by an internet user who has an exact and upcoming need for your product or service.
An analysis of the search terms your competitor’s rank for is one of the most crucial elements of an SEO campaign.
That’s not intended to ‘steal’ their customers, but it does give the best idea of what makes your customers tick. And we all know that ticks lead to clicks!
Once we understand your competitor’s websites, we can understand yours better, and we’ll create a strategy around it.
If your website has never been given any TL-SEO-C before, the next step is to make sure that all web pages are fully optimised. This involves a number of integrated processes such as updating content, creating useful title tags and meta descriptions and ensuring all images are Google- friendly.
Unfortunately, not all websites are created equally. Some web developers are SEO savvy, others may overlook it altogether. The extent of the work needed here varies from site to site.
We’ll minimise any gaps in content and make sure your profitable keywords are included.
Regularly updating your website with fresh content is a pivotal part of an SEO campaign. We recommend you utilise the blog section by periodically updating content to make sure your website targets as many keywords, and therefore potential customers, as possible.
We don’t condone keyword stuffing. Keywords must be used creatively and organically, and all content will be written for humans first, and Google second.
To build your domain authority (DA), it’s essential that external sites point to your website. This is known as a backlink. Shoving your links on irrelevant pages and out of context (often for a fee) is what’s known as a ‘black hat’ method of SEO and risks penalisation from Google.
When we build backlinks, they’re relevant, high quality and are added at a natural steady pace. We don’t plaster content left, right and centre; we do create authentic links that will create organic engagement.
Our backlinks are relevant and will draw attention from the right people.
Things to remember
- While there’s a scientific element to all SEO campaigns, SEO also has largely creative components. This involves getting to know your searchers whose intentions may change at any point.
- Detailed analytics are closely utilised, so we can adjust your campaign accordingly and make recommendations as we analyse trends in traffic.
- SEO is not something you can do once and forget about. Depending on your goals, constant review is required to get your website found first, by the people who need you!
To find out more about partnering with Media Shark for your next SEO campaign, contact us today.