Why is your website header design important for your site?

With the amount of the content available through smartphones, the website header plays a key role in grabbing the users’ attention. It is crucial to have an eye-catching website header design to grab readers’ attention and motivate them to discover more about your brand. A large header, with trendy typography, has become a mainstream element of modern web page design as the user finds it more engaging.

For web designers looking to implement a header section which will create a connection with the audience, the solution is to focus on a website’s content and highlight all the important parts so that information stands out with a special featured spot in the overall header design. Also, websites that offer a consistent online experience across all devices, especially smartphones, engage better with the target audience. Mobile users are 5x more likely to abandon a page if a site isn’t optimised for the mobile phone, according to Experience Dynamics`s research.

Top 3 most effective UI trends that you can apply to your website header design today

Hero images

High-speed internet connections allow for quick loading of content and resources including 1920×1080 backgrounds which can resize automatically to fit any screen. Include a hero image in your website header design can be used to market a feature of a service or product or to highlight the selling point of your company. Photo combined with text and elements overlays presents a hypothetical scenario that relates to the product or service and connects with visitors who are looking to solve a problem.


The Media Shark Team developed the Double Jab website using a hero image as a header

Fixed scrolling menus

Fixed scrolling navigation is very easy to build with jQuery and CSS3 and it allows visitors to navigate a website from anywhere on the page, providing a better user experience. You might also consider implementing a blended navigation bar that subtly follows a user down the page with relevant links attached to it in bright colours. A proper website header design presents a sleek interface with solid uniformity and is a good alternative to the scrolling bar.

Consistent visual branding

Users remember brands that are noticeable and is presentable in a consistent way. Make sure your audience is familiar with your visual ident helps to create a connection and, consequently,  the design stands out amongst an ocean of generic logos.

A logo should be large and striking so that it takes the focal point right off the bat. For example, the logo for Theme Trust employs a large, striking design but still manages some simplicity by avoiding too many frills. The letter “T” drawn in a shield icon used in their favicon also adds some multidimensionality to the overall design. Be creative about expanding a website’s branding outside of the usual website header design – and remember a good logo carries significant influence.

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