How a website should be built and appear for great SEO results – these 7 easy metrics estimate the authority of a website

How a website should be built and appear for great SEO results – these 7 easy metrics estimate the authority of a website

You might not be an expert on analysing website data, I’m not trying to make one out of you, but as an old Spanish saying says “El saber no ocupa lugar.” (Knowledge is no burden), with this in mind and these 7 metrics you’ll start to have a good ‘know how’ on website analytics. Are you ready to achieve good SEO results?


What can we analyse?

Page Authority (PA):

Based on link count
Best way to influence PA, with external links
This data will predict how the search engine result pages (SERP) rank a specific page
PA scores 1-100, high scores indicate greater ability to rank

Domain Authority (DA):

Based on link count
Best way to influence DA, with link profile.
This metric is meant to approximate the competitiveness of a site in Google search results. DA scores 1-100, high scores indicate greater ability to rank.

External Links (EL):

Hyperlinks that target any domain other than the source – in layman’s terms, website A links to website B = external link to B and if website B links to website A = external link to A.

Are external links the single most important objective for higher rankings? YES!

Page Load Time (PLT):

Based on the time a site takes to load
Surveys have demonstrated that users expect a site to load in a maximum of two seconds.

To lower PLT – use GZIP compression, optimize your images, load your scripts & CSS in external files, etc.

Monthly Estimated Visits (MEV):

Based on the traffic a site has
Take into account that this is an estimate, NOT an exact number.
SimilarWeb and Open Seo Stats are a couple of FREE programs that supply you with this specific metric.

Time On Site (TOS):

Based on how long the user stays on a specific page
A very good indicator to check what the users are interested in.
Always take into account that this metric could be distorted due to the PLT.

Bounce Rate (BR):

Based on “the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site.” [wikipedia]

A vital metric indicator of the user’s immediate response to a site or an error in a specific page of the website (fixable).


These are just 7 points among an array of up to 40 metrics that search engines take into account when ranking a site.

All website builders need to have an income, otherwise, they wouldn’t survive in a capitalist economy, and it’s in these upgrades where they receive it. Some sites charge for professional templates, others have different prices for specific types of necessities and others have a free version and a premium version. As you can see in the following image, SITE123 has an Upgrade if you want to SEO your website. Are these upgrades worthwhile? Yes.

ComScore Search Engine Rankings – 2016

16.8 billion explicit core searches were conducted in February:

  1. Google Sites – 10.8 billion
  2. Microsoft Sites – 3.6 billion searches
  3. Yahoo Sites – 2 billion
  4. Ask Network – 273 million
  5. AOL, Inc.- 145 million

As you can appreciate from the figures above, the movement in search engines is astronomical, thus the opportunities are immense but, the challenge to position your site is also a huge project. It’s vital to be in constant strategic vigilance. Have you got the time?  

A Couple of Bonus Tips

  • TIP 1: Link building – SEO`s tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.” Paddy Moogan, author [MOZ]
  • TIP 2: New generation websites – “We have the basic idea that experts know best how a website should be built and look like. So we’ve created an easy-to-use system with ready-made styles, layouts, structures, colour schemes and more, and we’re leading the user into a path that generates great results. One that he could never achieve by himself.” Noam Alloush, founder of SITE123

If you want to continue learning about SEO and Web Analytics, follow to the Sources and start the trip. I hope you’ve found this resourceful if so spread the word!

SEO brief

Short BIO – Author
Christian Morales Röhss, works for SITE123, as a freelance negotiator, copywriter and translator. He has been in the business of online marketing for +5 years and is focused on the principle of LifeLong Learning (LLL). Certainly not a Digital Native nor a Digital Immigrant [Marc Prensky], more a “Dr Strangelove or: How I learned to stop worrying and love the Web”. He’s fused his love for writing with the marketing business and is loving it! If you want to contact Christian best way is via email: christian [at] site123 [dot] com.

1 Comment
  • Eva
    Posted at 02:19h, 19 April Reply

    Great and interesting stuff

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