22 Aug Leverage Voice Search Optimisation to Grow your Australian Business
Reading time: 3 min 11 sec
Voice search, it has been soaring in popularity for the last couple of years and there is no plateau or decline in sight. Amazon, Alexa, and Google Home are flying off the shelves, as eager customers hope to infuse some form of AI enabled technology in their home. Voice Search Optimisation has certainly helped consumers a lot, but what does it mean for businesses?
People use voice assistants to search whether they are looking for a product/service, resource or local businesses, as well as all over the world. Companies need to adapt themselves as the up and coming methods of search gobble an increasingly large share of business-related searches.
A recent study published by SEM Rush shows the essential ranking factors behind voice search, which includes Pagespeed, Backlink anchors and keywords. The research found that for a majority of questions, the answer chosen by Google loads faster than the average page speed for all other results in the same SERP. Backlink anchors and keywords within a title matching the voice search query are present in over half of answer URLs for Google Home and Home Mini. Additionally, backlink anchors and keywords within a title matching the voice search query are present in over half of answer URLs for Google Home and Home Mini.
However, the question is where to start? No worries, I have put together a guide that covers it all explaining how voice search optimisation works and also will provide you with few tips to include your website in the voice search revolution.
Why Voice Search Matters?
This is probably the question popping up in your mind right now. It is important because before committing to spending time doing voice search optimisation on your website, you should know that is it worth your while. After all, your time is precious and you do not want to waste it on something that will not benefit you in the long run. But voice search is not a waste of time, it offers innumerable benefits to your business and to prove my word, here are few statistics.
The Rise of Voice Search
- Speech recognition technology offers an accuracy rate of over 95% meaning that you get accurate results with what you are looking for even if the sentences are not fully formed.
- Approximately 60% smart voice search device users make purchases through it and that number is going to rise only.
- 44% of voice-activated speaker users order everyday products like groceries through their devices. You don’t have to go to the store or pick up a phone to make a call for groceries, just tell a friendly robot what you need.
- Voice search queries are 3 times more likely to be based on local queries than text-based searches.
Knowing the statistics won’t help unless you know how voice search works. So, let me explain.
How Voice Search Works
In order to fully understand how voice search optimisation works, you will first need to understand the major differences between traditional search and voice search. Here are the differences.
- Number of Words
When typing a search query, the number of words varies and is mostly unclear and summarised, but with voice search, things are quite different, as it allows users the freedom to utilise as many words they want to make their search query more specific and clear.
- Location Optimisation
The best part of voice search is that it will be more likely to be geographically specific for example you want to search for certain business services in Australia, you can with large sentences rather than based on simple text queries that are mostly short in nature.
- Statements and Questions
The text search queries are generally made of short sentences comprising of three to five words, however, voice search, on the other hand, can perform queries in natural language.
- Search Intent
This is the major groundbreaking difference that will help the Australian SEO agency experts to optimise your website accordingly. Voice search is more likely to note the intent of the user as it uses long tail keywords and natural language.
Voice Search Optimisation: tips about how to do it
- Use long tail keywords to refine results
Optimise the content on your website with long tail keywords as it will make it easier for the search engine to refine results. Voice search uses the approach of a more natural and conversation style language to show the results.
- Research the type of language the customers use
As is the case with keywords on the search engine the same applies to long tail keywords on voice search engine. You have to understand the user’s style and language and then update the content with more of a conversational approach, avoid the keywords that can’t be explained and use question phrases in the content.
- Employ localised optimisation to generate better results
As voice search engine query is precise and when a person looks for services they adopt for a conversational precise language directed to the most relevant results. For example, when a person is looking for Swiss watches in Australia will ask “where can I find genuine Swiss watches in Australia”? To cash it onto this, you need to ensure that your services are optimised for local search.
If you are looking to Leverage Voice optimization strategy contact a professional agency such as Media Shark Today.
Author Bio (Guest Post)
Riley Crooks has an experience of over 7 years in content writing for wide range of industries and has been working for One Stop Media for the past 3.5 years. His main focus is on writing about latest electronic gadgets, emerging trends in field of digital marketing and development, new technological advancements, business and career.