Books and Podcasts Recommendations For The Holiday Season

Books and Podcasts For The Holiday Season The holiday break is just around the corner and we would like to recommend a few books and podcasts that will take your marketing skills to another level. Check them out!

#1 Kwik Brain with Jim Kwik

Finding a good podcast from the vast array available is overwhelming. According to recent research, there are more than 700,000 active podcasts and more than 29 million episodes. There are podcasts about the most varied topics, however, if you are looking for something that will give you valuable insights that you can apply in your business and personal life, we have you covered.

Jim Kwik hostess the podcast “Kwik Brain”, where he talks about how to improve memory, learn to speed-read and increase decision-making skills. After a brain injury during childhood which left him with learning issues, Jim created strategies to enhance his mental performance. 

His podcasts were elected as the #1 in training and even disruptive companies like SpaceX and Virgin have employees and directors trained with him.

# 2 This is Marketing by Seth Godin

This is the type of book that after you finish it, you will have a lot of post stick notes and most of the pages underlined. Seth explains in a really engaging way how the old school marketing used to work and how marketing can do better. He believes that the “new era of marketing” is based on honesty, respect, engagement and trust, and it can have a positive impact on people’s lives. 

It sounds very cliche but along the book, he explains how it can be done. One of the most important steps he describes is to identify your “smallest viable audience”. Not the average, but “people like us, doing things like this”. A service or a product can not please the 7.8 billion people in the world. However, if it creates a sense of belonging, connection, peace of mind, status, or any desired emotions to a small group, the marketing strategy is already succeeding. 

“People don’t want what you make; they want what it will do for them.” – Seath Godin

It has helpful information for founders, product and experience designers, product managers and developers, salespeople, customer success managers, just to name a few professions. But, I think it goes beyond that because, in the end, every human being in some stage of life will need to sell something, a product, service, an idea or their personal brand. 

#3 The Self-Employment Survival Guide by Jeanne Yocum

With the expansion of the gig economy, there are more and more people working as they own boos, which requires new skills such as task scheduling, how to lead with customers, managing your finances and building your network. 

If you are already running your own business or working as a freelancer, take some time to read this book. It will give you some strategies about how to cope with key self-employment challenges,  including 2 or 3 entrepreneurs’ opinions on the topic at the end of each session. 

Extra: How to win friends and influence people by Dale Carnegie

This book was written in 1936 and still extremely relevant today. The title sounds a little bit silly because gives the impression that who is reading it is someone with no friends. But the book goes much more beyond that, it is the basic about leadership, people rapport and communication skills.