03 Jun 3 reasons why users will quickly leave your website
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Users leave your website – Running a website can be as challenging as it is rewarding. Every day you need to add a new piece of content, something goes wrong, or you find out there are things you can improve. The work never ends. While a one-time intervention is enough to make certain aspects of work, there are modern design patterns that require constant attention. These are website qualities you must always strive for if you want to stand out online, so users click on your website and find what they are looking for. Don’t worry if that sounds abstract, and we’ll use specific examples to explain. These are the three most important things to keep in mind when building and maintaining a website.
If this had been written a year ago, we would have said that website speed gets too little attention. Today, website speed gets its fair share of the spotlight.
That being said, most websites are not as fast as they should be. The average website takes 9.3 seconds to load on a desktop and 15.3 on mobile devices, according to with Google page load time study. You don’t have to be a marketing genius to see that this is enough to drive away visitors.
To illustrate just how vital website speed is, we even have an insightful infographic below. It contains all the essential statistics on how speed impacts the users.
There are several things you could easily do to improve the speed. These include the following:
- Check your images. It is nice to have high-quality images on a website, but don’t forget that high resolution means a large file size. Our advice is to reduce their quality to an acceptable level. After all, unless you’re selling professional photos, visitors won’t mind seeing medium-quality pictures.
- Delete obsolete plugins. If you built your site a while ago using WordPress, for example, you might have installed numerous plugins in the meantime. Scan them and uninstall what you don’t need any longer, as these could slow downloading speed.
- Optimise code. Check your code and remove any unnecessary lines or characters.
- Check your selected hosting. If you opted for a shared hosting option, don’t be surprised if your pages take forever to load. Switch to a dedicated server. Your expenses will increase, but this plan will pay off long-term.
Mobile internet traffic has officially surpassed desktop traffic. That means most visitors view your website on mobile phones and tablets. Traditionally, websites were designed for desktop computers. Today, you need your website to work on devices of all sizes.
This is how you do it:
The easiest way is to implement a responsive design. Responsive design means the elements of pages are sized in relative units. In essence, web pages adapt to the screen of the visitor’s device automatically. There is more to responsive design, of course, but the main idea is to have a website that has the same functionality and performance on all devices.
Another thing to keep in mind relates both to mobile-friendliness and SEO it is optimising your content for voice searches. Voice searches are becoming increasingly popular. While people use different phrases when performing voice searches, many website owners ignore this. Now is the best time to research speech patterns people use in voice searches and attempt to rank for those.
Building an SEO-friendly website is probably the most crucial thing to do when establishing your online presence. For those who are not familiar with this term, SEO means optimising your website, so it gets a better position in search results. When a user types something into a search engine like Google, your website shows up higher in the results and is more likely to get visited. Search engines are an insane source of traffic, and that’s the main reason for all the SEO fuss. You don’t have to sink in an enormous amount of resources into SEO. Still, you should at least know the most important SEO factors and keep them in mind when working on your website.
If you want a successful website, you absolutely must keep these 3 aspects in mind. Make your site SEO-friendly, mobile-friendly, and fast, and you will stand out among your peers.
Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project.