HK Certifiers – SEO

The Case Study of HK Certifiers: From outside Google top 250 to the Top #1 in Organic Search Rankings!

When Harry first reached out to Media Shark it was clear he had many years of experience within the building industry, both the private sector and local government. Deciding to go out on his own our brief was to generate a steady flow of inquiries. As his website had just been developed by the Medis Shark team, our marketing team worked on an SEO strategy based on keywords with buyer intent and a strong focus on the location. 


HK Certifiers offer services based around construction certification and private certifiers, the location of their leads played a crucial role in this campaign as it was a low budget campaign and Harry had to travel to the location of the enquiry .Across one year HK Certifiers doubled the number of jobs per month and now have a conversion rate of 50%. According to WordStream study, HK Certifiers is way beyond the average conversion rate for its industry, which is around 7%. 


To bring these results, our team focused on keywords with buyer intent within the link building strategy and on-page content. With high-quality articles on the HK Certifiers’ website and as a guest contributor in high-authority domains across Australia, we were able to increase the organic search traffic generate quality leads and assist HK certifiers in reaching their targets. 

“It was an absolute pleasure working with Media Shark. Their knowledge and expertise in web design and SEO is second to none. They helped us to build our new website which looks outstanding and presented professionalism during this entire process. I would highly recommend their services!
Thanks, Media Shark Team”

Check out the infographics below with the numbers of this successful SEO campaign. 


URL Rating & Domain Rating

Online Enquiries & Jobs



SEO brief

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