Brand Identity
About This Project

Burleigh Protein Co will soon be on the shelves, but the journey started long before. The brief from the start was to steer clear of muscles, and advertising that claimed you could be the incredible hulk following a few shakes (we have all seen it)

Alex and Kai developed a protein range that celebrated all things Burleigh, and we loved that 😊

The brand identity was to celebrate Burleigh Heads and the active lifestyle of the Gold Coast. We started with the logo and moved on the packaging.

We are excited for the official launch and for the future of BPC!