Neto vs Shopify: Choosing an e-Commerce Solution to Help your Online Store Thrive

Neto vs Shopify – If the predictions made by eMarketer in a report recently released eventuate then by the end of 2017, online sales in Australia will have surpassed $32 billion.

This astronomical figure will put Australia in the top ten countries of online consumers in the world.

Online businesses are popping up everywhere you look these days, and with all the tools you need to lay the original foundations of an online empire, quite literally, at your fingertips; the hardest part of building your business is coming up with a unique idea.


Online sales in Australia will have surpassed $32 billion

One of the most crucial elements to the success of your online business is choosing the right e-commerce solution. After all the hard work you’ve put into bringing your original concept to fruition and creating a product that meets the needs of your market, your online store needs to be seamless, user-friendly, and reassure your customer that they’ve made the right choice in giving you their money. So we compare two of today’s market leaders Neto vs Shopify!

If something goes wrong anywhere at the point of sale, they’ll walk away unlikely to return, and your hard work will be wasted.

As a consumer, you have many options in e-commerce providers. To help you make the decision that will give you the best outcome for your business; we’ve put together an analysis of two of the biggest frontrunners in the industry, Neto vs Shopify.



Shopify was established in 2004, and their website currently boasts $29 billion in sales from online retailers just like you.

From its humble beginnings over a decade ago; built to solve a consumer problem that Founders Tobias Lutke, Daniel Weinand and Scott Lake were experiencing, Shopify is now marketed on its simplicity to use for you, their consumer. Great for the beginners among you!

Shopify claims it can handle your marketing, payments, and shipping, so all you need to do is install and sit back and count your dollars. Actually, they also do that bit for you too.


Neto came Storming into the market in 2011 claiming their origination was also based on the problems they’d experienced using a shopping cart themselves.

Should we take that as an indirect dig at Shopify, who currently dominate the market with 148,526 websites compared to Neto’s 1675 (stats sourced from Datanyze)? With the founders wanting to solve a problem that they’ve experienced themselves, we can safely assume they’ve experienced Shopify themselves and found a better way to do things.

Offering, in their own words, “everything you need to run your retail empire” should you choose Neto over their much more established counterpart, Shopify, and if so, why?

Well, for one, Neto means business. In June 2015, they received backing from Telstra who are now 51% investors. This financial support has given them room to develop rapidly and put strategies for growth in a place that may otherwise have taken them years.

While it might not yet be a level playing field, here’s everything you need to know to make a choice between arguably two of the hottest contenders in the e-commerce game.


Neto is a homegrown Australian company and you can find a very helpful and friendly support team at the end of the phone in their Brisbane location. If your business is in Australia, you’ll be encouraged to know that Neto has a strong partnership with Australia Post which makes fulfilment and delivery seamless. Automation is the key for Neto with shipping, fulfilment and dispatches automated right across the world making the end to end customer experience for you, and your client’s, great.

Founded in Canada, Shopify is definitely much more accessible to the world than they once were. They provide overseas add-ons which are simple to use and make shipping across the world much easier, but they do cost extra which will slowly but surely bump up the price of your monthly subscription.



Neto starts from $29 a month for a point of the sale-only plan, but for most small businesses we’d recommend the Small monthly plan which starts at $79 a month (options up to $349 a month for large businesses).

Shopify’s comparable basic plan costs $29 a month and is also aimed at small or home-based businesses. Both providers offer flexibility with no lock-in contracts and plans can be changed at any time and run from month to month. If your business would suit the large business plan, you’re looking at a minimum cost of $299 per month.



Neto has over 70 free themes to use as the basis for your store with paid themes available for a one-off fee starting from $140. They offer a great support system if you’re stuck with how to customise these, however, we recommend the services of Media Shark to make sure you store engages your audience in a way that they can’t fail to buy from you.

Shopify also offers a broad range of free and paid-for themes (also starting from $140), and with both solutions customising by industry, you can guarantee that you’ll get something that appeals to your market, whatever your niche.

Both Neto and Shopify offer a holistic solution to your e-commerce business with no lock-in contracts, fully customisable themes to appeal to your target market, and a handy app to make the process much more convenient for you.

Here’s a brief summary of data available from Shopify and Neto and compiled by Media Shark.


  Shopify  Neto 
Cost per month$29$79
Transaction FeesExternal gateways 2%0%
No of productsUnlimited1,000


There’s no doubt that the smaller fish are quickly emerging as frontrunners in the e-commerce pool and with serious backing from influential investors like Telstra, they’re stepping up their offering faster than their competitors can keep up while offering you, the consumer, much more choice. Both Neto and Shopify offer a 14-day no-obligation free trial so why don’t you give them both a try and see for yourself who you prefer?

If you need support to set up your online store so that it attracts your audience, is easy to use, and gives your customers a seamless experience with you, call today to get a quote.