How to develop an app? The Media Shark lowdown on building a mobile app

How to develop an app? The Media Shark lowdown on building a mobile app

As an App Developer – If there’s one thing I often hear about how to develop an app which gives me chills (and not the good kind that are multiplying and electrifying!) it’s this:

All I need to do to get rich quick is build an app.

If this is you, or someone you know, I urge you to keep on reading. In fact, anyone that’s ever had a fleeting thought about how to develop an app, you should also keep on reading.

While mobile apps seem like the obvious place to grow your business and put your own unique stamp on the world, wannabe app experts must have an understanding of all the elements involved in app development before putting ‘easy’ ‘quick’ and ‘app’ in the same sentence!

And I’m here today to give you that understanding about how to develop an app

smart watch apps


The app revolution

  • There’s no denying it, mobile app development is now a thing

Get-rich-quick entrepreneurs think it’s the answer to their problems. Flailing business owners think it’s the key to unlocking the door to a new market. And business-savvy CEO’s with innovation at the core of their model think that everyone else is doing it, so let’s get involved!

And, to a degree, they’re right!

stats renderSmartphones are stuck to the average Australian like glue. There’s no getting away from the fact that your business has a place on the screens of men, women, and children across the globe. A mobile app is the most effective way to get yourself seen, heard, and, most importantly, noticed.

Just looking at my Smartphone now, I have social media apps, fitness tracker apps, and an app which tells me how to boil an egg. I’m not asking for judgement (although it might be deserved for the egg thing!), I’m merely making the point that apps really can be utilised in any way that you want.

Apps are a sign of the times and you’d be forgiven for thinking that everyone else is doing it, so why shouldn’t you.

I personally believe that an app should be an integral part of your digital strategy and, for the following reasons, will grow your business and has the potential to offer you a significant ROI. 


  • It offers a point of difference

You can guarantee that regardless of how many businesses are similar to yours in your niche, an app will provide a unique point of difference which your competition can’t, simply because they’re not you.

  • It keeps you at the forefront of the minds of your market

Where better to have your logo, brand, and access to your services than on the handheld device of your market? A mobile app will put you there next to Facebook and Instagram. You’ll appear when your subscriber checks the time. And you’ll be there every time they pull out their phone to take those candid photos of their food that we all know and love (boiled egg anyone?). You’re there 24-7, reminding them to use your services.

  • It offers a great user experience

Apps are fun! Depending on your original spec and the reasons for creating your app, your users will enjoy your app and every time it makes them smile, they’ll think of you.

Regardless of that, though, app development isn’t for everyone.

Now, I don’t want to give you reasons not to develop an app. Because I want you to develop an app. I want you to pick up the phone and say, “Hey buddy, I trust you know what you’re doing. Where do I sign?”

But before I do that, there are some things you need to know about app building to make sure that it’s the best strategy for you and your business.


Many people are surprised when they find out the cost of the app so it’s important to get your expectations in line with the reality before you can seriously consider the process.

The cost to develop an app from scratch.

If you’re looking to develop a fully functional app that’s uniquely designed and coded to meet your goals and the needs of your target market, you can expect to spend anywhere between $50,000 and $120,000 from conception to release.

As a general rule your first steps will be to build the prototype, and then look to raise finance for future development. The cost of the app development may end up looking like a small cost when you take into account the advertising and marketing required to launch an app to the market and get noticed. The team at Media Shark can give advice on your best route to market.

Sure, you might be able to get this slightly cheaper elsewhere but I guarantee if you do, the process won’t be plain sailing for you and what you’ll save in those few dollars you’ll lose in time, frustration and re-doing things that weren’t done properly in the first place.

I can guarantee this because I know how much it costs to build an app and I know what’s involved. Any company that runs this service at a significantly lower cost won’t guarantee quality OR if they do you may want to check the reviews 🙂 

This cost includes integrating your app with any existing systems, integrating with device types such as IOS and Android, integration with third party API and technical support. This initial build will also provide a strong foundation for any future updates to be based on.

Included in this cost is a cast iron guarantee that your app will meet your expectations to a tee.

Cost to maintain an app.

App maintenance is an expenditure that you’ll need to include in your budgetary forecast into the future. If you can’t afford to maintain an app so that it remains sleek, professional and continues to evolve to meet the needs of your consumer, there’s little point in starting the process at all.

Every time you see the red update notification on your Smartphone this has cost the app owner between $2000 and $7000 per year. The cost is normal, and is a basic requirement for your app to continue to meet the needs of your market and to run as smoothly as possible.

The maintenance cost includes bug fixes, updates to Apple and Android devices, and changes to software and hardware that might affect how your app runs.

Cost to update an app.

Update AppTo meet your obligations to your consumer, regular updates are part of the app process. Your app will require new features, your competition will develop which will encourage you to innovate, and once you’ve spent so much time and money to create your app, you must continue to update it to help it grow so it gives the most value for your business.

Each update will cost you anywhere between $2,000 and $10,000 depending on the size. We’ll give a quote based on the exact requirements at the time, however, this should be a part of your annual budget for digital development.

It’s not compulsory to release updates for your app, but for those of you who are thinking ‘I’ll worry about that when the time comes‘; if you’re serious about getting a return on investment from your app strategy you MUST release app updates regularly.

Regular updates keep your content relevant to your user, they keep your audience engaged, they take into account changes to technology, and they provide an avenue for you to proactively respond to analytics. All of which combine to make your app a success.

Whether you update your app regularly is entirely at your discretion, however, once your app users become bored, you’ll be the only one to feel the pinch so it’s in your interests to keep them engaged.

  • The payment plan

Now that full disclosure has been made about a ballpark cost to develop your app, the good news is that when you choose Media Shark, you don’t have to outlay the cost all in one hit.

Payment plans are available to develop an app, and a monthly maintenance charge will be devised on the services that you’re likely to need.

We’re a flexible bunch and we work within your constraints to give you the app that your consumers want within the boundaries of your financial requirements.

Let’s play ‘appy families.

Now you know the process involved, here’s how you can go about building a mobile app.

Initial contact.

It’s an in-depth process and you need to choose an app agency you’re comfortable with as you’re going to spend a lot of time with them.

SEO brief

Obviously, I can’t recommend us highly enough!

Our Gold Coast mobile app developers are skilled, experienced, and can hold a decent conversation. But you need to be comfortable, so first things first, give us a call, send us an email or fill in our contact form.

There’s so much scope for app development, what you have in your mind might not even be possible. And I say that with the greatest of respect. We’re a generation of dreamers where nothing is impossible and I applaud innovation. But, some things don’t yet exist, so the first step is to define the parameters of your app.

  • The brief

Our briefing process is a complex one. We need to get everything that’s out of your head into our app little mitts and we simply can’t do that without being detailed.

Apps are a collaborative process and we make sure that every step of the way we’re meeting the needs of you, your market, and the capabilities of the software.

  • The app development

Once we’re clear on the brief, we’ll put our app-orientated noses to the grindstone and create the first prototype of your app.

You should see the first design within four-six weeks where we’ll then review your feedback together and move on to the next stage until you have the app that you and your customers will love!

Designing, developing, and maintaining an app isn’t a walk in the park.

It is, however, one of the best digital strategies you can deploy to gain market share, innovate your business, and stand head and shoulders above your competitors!

To take the first step into joining the app revolution, contact us today.


Jo Robinson
Media Shark Content Writer. 

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