Famous Logo Designers & What They Got Right

Have you ever thought about some of the world’s most iconic logos and wondered who was behind them? Below we take a look at 7 of the world’s most famous logo designers and inspect further what exactly they got right. 

The art of logo design has changed and evolved over the years, with many of the greatest designers creating their most iconic work in the 20th century. A great logo can withstand the test of time and be recognisable in all formats.

Famous Logo Designers


Famous Logo Designers – Salvador Dali

Salvador Dali is not known as a famous logo designer, he is better known as the master of surrealism and for his works of modern art, particularly the persistence of memory and it’s melting clocks.

It is little known that Dali is actually the creator of the Chupa Chups logo too. In 1969, Dali was asked to create a logo for the famous lolly brand and the story goes that he sketched a daisy shape on a napkin whilst having coffee with his friend Enric Bernat who was the founder of Chupa Chups. The original logo was on the front of the lolly but Dali also suggggested that the logo be placed on top of the lolly.

Fun Fact – Chupar in Spanish means “to suck”

Famous Logo Designers

Famous Logo Designers – Carolyn Davidson

Carolyn Davidson is the creator of one of the most recognisable sports logos today – the Nike swoosh. Carolyn designed the logo back in 1971 and it is reported she was paid a meagre $35 American dollars and had wanted to put this towards materials for her oil paintings.

This absolute masterpiece of a logo originated from the Greek goddess Nike who represents speed, strength and victory. If you take a look at the famous statue of Nike, her arm is outstretched with wings behind her which makes the shape of the better known tick/swoosh we see today.

Carolyn also created 4 other designs which were originally rejected however the tick was accepted at the last minute and Carolyn was told “I don’t love it, but it will grow on me” by the CEO and co-founder of the company Phil Knight.



Famous Logo Designers


Famous Logo Designers – Saul Bass

Saul Bass was born in 1920 in the Bronx and wasn’t only a graphic designer but a filmmaker too. In 1972 he was hired to to redesign the Warner brothers logo, which is still used today. That is a logo which has stood the test of time. Saul was a trailblazer in the art of design in the 20th century and continued to use his distinctive and minimal style throughout his 40 year career.

Saul was also responsible for the redesign of the telephone company bell’s logo. He was tasked with giving it a crisp contemporary style. This redesign was known as the largest corporate identity programme in the US due to the amount of systems, buildings, phone booths and telephone directories which had to be rebranded. 


Famous Logo Designers


Famous Logo Designers – Alan Fletcher

Alan Fletcher in his obituary from the daily telegraph was described as “the most highly regarded graphic designer of his generation, and probably one of the most prolific”.

An English Graphic designer and founder of the pentagram which is the worlds largest independent design consultancy. Alan’s works are etched in the memory of graphic designers past and present. He was responsible for the brand identities of Reuters and the Victoria & Albert Museum. Some of Pentagram’s most notable clients are Lloyds Bank and Mercedes Benz. 



Famous Logo Designers – Paula Sher

Paula Sher has been a partner at Pentagram the world famous design firm since 1991, she was the first lady to become a principal and is another testament to the orgaisation’s global success. Paula has most famously worked on the logos for Tiffany and Citibank.

Her approach towards design means she is able to create modern works that incorporate “popular culture and fine art”. In 2021, Paula also worked on the design for Windows 8 and notably it was the first windows logo to have the flag style emblem removed and the windows themselves kept flat. Once again a great example of keeping a logo clean and simple. 


Famous Logo Designers


Famous Logo Designers – Rob Janoff

The first ever apple logo was created by Steve Jobs and Ronald Wayne and depicted Isaac Newton sitting under a tree however in 1977 Rob Janoff was commissioned to bring the logo into the modern age. Janoff is a specialist in corporate identity and simplified the icon – he also took a bite out of it “so it didn’t get confused with a cherry. 



Famous Logo Designers – Paul Rand

Paul Rand is most widely known for his work within corporate logos, branding and identity. Rand’s work was mostly created in the 50’s and 60’s when a new era of design was in play, however if we look at the IBM logo, it’s a simple, clean logo made of just 8 horizontal lines. Rand once said ” a logo cannot survive unless it is designed with the utmost simplicity and restraint”


Final Thoughts

The underlying skill that all of these famous logo designers have, is their ability to bring “the story” a company’s identity to life by keeping it simple. The thought process behind their work simple, clean logos that are recognizable and adaptable. This is an important factor, especially in today’s technology driven world where logos and icons are mainly displayed digitally. 

Logos and iconography are a crucial aspect to app development as this is the first thing people see, this also includes the colour choice! reach out to us at Media Shark if you need assistance with your app logo and branding 🙂