16 Mar Coronavirus affecting businesses: what can we do about it?
This week has started with a lot of unknowns for all of us with the advance of the coronavirus. The message we deliver to you is that although this can be a tough time for businesses, there is also room for an opportunity if we look to take a different approach.
At Media Shark, we understand that in times of crisis it’s imperative to think outside the box, see things with other perspectives and to remain resilient in times of adversity.
What is changing?
In times with self-isolation recommendations and social distance, it is worth taking advantage of technology. Working from home, meeting via Skype, Hangout or zoom and many other platforms are some of the privileges of the connected world that we live in.
With more people going in quarantine, what are the products that they will be consuming? At the same time that we see a massive decline in the travel & hospitality sectors, e-commerce seems to be increased gradually, according to research released by Content Square.
Fitness programs to do at home, online courses to improve a skill, meals subscriptions are some of them. The possibilities are endless, and now it is time for businesses to rethink their relationship with their customer.
From marketer’s perspective, as people are spending more time at home, social media would be a better channel for advertising? Probably, yes! Another possibility would be offline channels as the news website had increased traffic in more than 15%.
For restaurants and cafes:
Provide an online ordering system
Since the COVID-19 prevents people from going to your business, the solution is to go to them. Have you thought about implementing an online ordering system in your business? The takeaway market is diverse and means an opportunity for various types of establishments, from restaurants to pet shops, to laundries and pharmacies. Get in contact with us to know how to implement it!
Have a responsive website
Mobile internet traffic has officially surpassed desktop traffic. That means most visitors view your website on mobile phones and tablets. Today, you need your website to work on devices of all sizes. As a user, there is nothing more annoying than trying to adjust the information on the screen, sliding, zooming in or out.
Let your customers know
Browsing quickly around the cafes and restaurants on the Gold Coast, it is easy to see that the vast majority of these businesses don’t have their social media channels updated. For the ones working on that, there is a lot of room from improvement.
Promoting your services can make a difference for such a delicate moment! Keep your clients engaged with your brand. Nail salons are closed, but you can create a range of tutorials about how to take care of your nails during this period, for example. Put yourself in your customer shoes and connect with them!
We’re all in this together – and we will see it out together, too.