25 Aug Busting the top eight SEO myths of 2017
As the sheer volume of content available online grows at an unwavering rate, logically, so does the use of search engines. Here we bust the SEO myths of 2017!
There has been some debate about how long ‘SEO’ in its current form has been around for, but what isn’t in debate is that to get – and keep – your website where it holds the most value for you, page one of Google, you need to get SEO savvy. To do that successfully you need to no the difference between SEO myths and SEO reality,
There are a lot of SEO myths and misconceptions out there which is only natural. Over time, effective SEO strategy has become more sophisticated but not everyone has caught up with its development so people are confused. And if it’s not confusion, they’re trying to sell an SEO quick-fix solution which simply doesn’t exist.
If you’re not sure whether you’re Arthur or Martha as far as SEO is concerned, I’m about to bust the top eight SEO myths, so stay tuned!
1) You only need to do SEO once…Yes SEO myth!
You might think this is obvious and it doesn’t belong in a list of 2017 SEO myths but, trust me, it does. You’d be surprised at the number of people who STILL call me and ask if I can do SEO on their site as a one-off.
Reality: If you want to implement a successful SEO strategy you must be committed to the process and sign-up for the long haul. The first step is to do an SEO health check on your site to make sure that the technical aspects are all correctly in place, but after that SEO is ongoing.
Think about it, you might get to the number one spot for your chosen keywords but what’s to stop ten of your competitors employing the same strategy and doing exactly the same thing? If you lose momentum on an effective strategy, your rankings will fall as quickly as they climbed so you must keep going.
2) You only need to focus on your home page… hmmm SEO Myth
‘How much for a home page?’ is another question I get asked a lot.
Reality: You don’t do SEO page by page, it’s done by site. Of course, not all of your pages need to be optimised, but that doesn’t mean that they’re any less a piece of the SEO puzzle than your home page. You must make sure that your whole website is Google-friendly, even those pages that don’t need onsite optimisation.
3) You can guarantee the number one spot on Google… ahh SEO Myth
Anyone that tells you they can guarantee to get your site to the number one spot needs to be sacked immediately.
Reality: Of course, there are proven SEO methods that will help your ranking improve over time, and of course the goal of any SEO strategist is to help your site climb for your chosen keywords but offer a guarantee? It’s just not possible. The only way to do this is with paid ads, not organic SEO.
4) You can do SEO yourself…..Myth 99% of the time!
Reality: Unless you’re expertly trained in SEO, you can’t do it yourself. Well, you can, but not well. And I’m not saying that to mock your qualifications, I know you’re a smart cookie or you wouldn’t be here reading this. The reason I find that funny is because so many people think SEO is just a case of adding keywords into their content and optimising images. There is so much more to an effective SEO strategy and it takes time, patience, and commitment. I respect your decision to try, but unless you know what you’re doing, please don’t think you can use your digital marketing degree to fully optimise your website and get results.
5) You can outsource SEO overseas…maybe not a complete Myth
This isn’t necessarily a myth because obviously, you can, but if you want it done well, I’m going to be controversial and say that that’s where the myth lies.
Reality: If you want to use a Freelancer or similar for cheaper SEO, I guarantee you’re going to spend more money, in the long run, getting it corrected. Traditionally, overseas SEO ‘experts’ still use a lot of black hat tactics which Google penalises for. Not only are you unlikely to receive results, you could also find your site blacklisted. And that’s not even the biggest problem with using overseas ‘experts’. The real problem is that you’re not there looking over their shoulder so you’ll never know what your money’s being spent on.
6) The more backlinks you have to your site, the better…Myth do not do it!
Once upon a time, any link was a good link. The end.
Reality: There was a period where those who weren’t sophisticated in their SEO methods were spamming links all over the internet and it was actually making an impact. This is no longer the case but you do still need the links.
What Google looks for these days, however, is quality backlinks. Having links from relevant sites leading to your website is an extremely important factor in helping you improve your ranking, but they must be relevant. Buying links, using spam sites or paying someone $50 to plaster your links on every spare piece of online real estate they can get their hands on, will NOT help you improve your ranking.
7) Regular content will help you rank…Not a Myth maybe misconception.
“Pump out a 200-word blog post every day which includes your keywords five times and your ranking will improve”, they said.
Reality: The Google bots aren’t stupid and while fresh, regular content is rewarded, it has to have some relevance. Google is notoriously vague about what they’re looking for on your website, so once the technical stuff is all in place, they like you to write for your audience first, and Google second. Take that as you will.
Of course, blogging is important. Of course, keywords and phrases must be included. But meeting the needs of your audience must be your priority for any content you publish.
What do they want to see? What is valuable to them? What will genuinely hold their interest and encourage them to take action? You need to know those things because addressing those key elements is what will help you improve your ranking.
8) You need to rank for the most popular keywords..
I talk to so many business owners who only want to rank for the most popular keywords. By that, I mean ‘web designer’, ‘copywriter’, or ‘marketing specialist’.
Reality: While those keywords shouldn’t be ignored, SEO has more depth to it than the obvious which is why you need an expert. By targeting more specific keywords and phrases you will get much better results a lot faster. Get creative and aim to get people to your site at the point they’re ready to buy. Focus on phrases such as ‘who is the best web designer in my area?’, ‘how much does a copywriter cost?’, and ‘what to look for in a marketing specialist?’.
SEO is not simple, it’s not straightforward, and it’s not for the faint hearted. There are so many misconceptions in the industry it’s always best to get the opinion of an expert before you make a start. SEO isn’t a quick fix so getting it right from the outset will save you valuable time, money, and help you build your business much faster.