10 Oct Mobile app development trends to watch out for in 2018 – Following our 7 Mobile app development trends for 2017.
What were mobile app trends one year, like in-app purchasing, become part of the norm in just a few short years to come.
We all know that having a point of difference sells, which is why mobile app developers all over the world are constantly looking for more advanced software, better hardware, and more sophisticated development tools.
As of March 2017, there were 2.2 million apps to choose from on the iTunes App Store and 2.8 million available for Android users. With the app market showing no signs of slowing down, that number is only set to grow. Mobile app trends are ever-evolving and it’s important that you stay ahead of the game to guarantee that your new and existing apps meet market need.
What we said in 2016.
Well, if you play your cards right, you can make the most out of $77 billion worth of revenue which is predicted by Gartner from more than 268 billion app downloads in 2017! If you thought, that whopping 2.2 million apps in Google play store and 2 million mobile apps in apple app store are an indication of saturation in mobile app development, you might need to reconsider your views. This is a mere starting, my friend!
And this is perhaps why 2017 would be all the bigger when it comes to mobile app development. If you too want to become a part of this giant revolution and want to contribute some noteworthy apps, continue reading to find out as to what will be the next big thing in mobile app development industry in 2017.
Here’s our take on some mobile app trends you need to watch out for in 2018 to keep your app ahead of the game.
Mobile app trend 1) Location based services to go into mainstream
Location-based services already made many headlines in 2017 and their functionality is only set to grow in 2018. The next big things under location-based services will include real-time location-based offers and advertisements. Companies such as Groupon and Scoopon are already offering their best deals to their app users depending on their location, but this is something that the smaller fish in the pond will now have easier access to, too.
Don’t act shocked if Facebook or Google suggest you shop from a bricks and mortar shop that you’re looking right at because location specific portals, navigation, and indoor mapping sectors would be the biggest application development trend which will contribute to some great intuitive apps. Of course, privacy remains a big concern for some and when developing location-based apps and services, the consumer must always have a choice on whether or not they reveal their location based on the service they subscribe to.
Mobile app trend 2: Augmented reality would continue to surprise
Technology is all lined up to make the smartphone an even smarter device in 2018. Leave aside 2017, even 2016 saw augmented reality become an application development trend and witnessed a number of augmented reality-based mobile apps. Remember Pokémon Go? This was a valuable addition to the augmented reality sector which caught the whole world by storm. Even more of this is expected to come in 2018. The exciting thing for the consumer is that they never know when the next augmented reality craze will come and take the whole world by storm!
Social media, SMS, and email syncing could become common-place where the smartphone picks keywords and phrases from your messages and provides an app option designed to suit your needs.
How about sending a ‘let me book a cab for two’ message to a friend, and a taxi booking app opens automatically? Do we need technology to have this much control in our lives? While it might not suit everyone’s personal choice, it can never be ruled out as something that could make or break the success of your app.
Mobile app trend 3: Artificial intelligence to become a norm
While we’re on the topic of augmented reality, there’s another concept that requires our attention here: artificial intelligence.
The use of AI in the day-to-day applications is already bringing in major changes and is altering the way we look at the mobile application industry.
This has many implications. For instance, how about incorporating the idea of an image that can change its characteristics based on your mood or preferences? Different applications could potentially modify the content shown to the user based on his or her choices. This could also take into consideration location-specific information related to individual users.
In 2018, growing on this capability, it’s expected that every mobile phone will have an AI chip.
Yoo Hoi-jun, a professor at Korea Advanced Institute of Technology, said recently:
“Competition for AI chips is so intense globally that we will be able to see AI chip-equipped smartphones in the second half of next year”.
This off the back of rumours that smartphones may soon become foldable, AI chips become a very distinct possibility as a mobile app trend for 2018.
Mobile app trend 4: Security of applications to increase in importance
Security of mobile applications was an ever-challenging issue in 2017. Due to a huge amount of confidential and personal data that every app holds today, a lost smartphone can put the user’s integrity at stake. Apps with in-built security features either through API or a simple code for their remote access are becoming the norm and their presence should continue to rise in 2018.
At the forefront of everyone’s minds should be the fact that as developments in mobile app technology become more sophisticated, so do methods of obtaining sensitive information for improper use.
According to Network World, “70% of mobile professionals will conduct their work on personal smart devices by 2018“.
Smart devices and the apps we work from can hold everything from personal photos, financial details, personal information down to our shoe size, and even our fingerprints in some cases.
Unfortunately, as our reliance on information stored on mobile apps increases, there are no signs of people becoming more stringent with their security measures so the responsibility lies with the developer to make sure that data is secure. Regardless of who’s at fault, one security breach has the potential to ruin your business and the reputation of your app and as you can’t rely on your consumer to take security into their own hands, this must be an application development trend that you take into 2018, more than ever.
Mobile app trend 5: Internet of Things will continue to make headlines
The integration of Internet of Things and mobile apps is something that was unimaginable a couple of years ago but now the manufacturers are making this a reality. Moving into 2018, the profits derived from the combination of the two is going to increase significantly. This can hugely influence specific sectors including healthcare, education, and automobiles.
In 2018 we’ll also see the increase of mobile apps integrated with wearable devices such as the Apple watch.
Mobile app trend 6: Mobile apps payment integration to continue
Mobile apps payments are slowly and gradually evolving with the introduction of various technology giants in the markets. As per a report by Juniper Research, 1.5 billion mobile wallets were in use around the globe in 2017, and this is only set to continue in 2018. This will undoubtedly make a way for highly intuitive and secure mobile transactions, integration with POS and similar.
Mobile app trend 7: Smart apps for smart homes continue to grow in popularity
In 2017 we witnessed the release of smart apps which give you the control over your home’s lights, locks, and other security features right from your mobile from any corner of the world! Apple has already sparked the fire with the release of the smart home mobile app in its latest update that would allow you to integrate your smart objects like smart TV and aircon through a single tap on your mobile screen!
Google Home was released in Australia in June and with the rise of working families and the increasing concerns of parents for their kids and pets, this mobile app trend is surely going to be a revolutionary idea moving into 2018.
Mobile app trend 8: Hybrid apps will become more popular than native apps
While native apps currently hold the monopoly on the app market, there’s no doubting that compared to hybrid apps, they’re expensive and timely to develop.
The huge expected advancements in the field of mobile apps are surely going to make our lives easier and much more convenient. Gartner had forecasted the sales of 2.1 billion smartphones by 2019 which is only going to intensify the need for more sophisticated apps.
Over to You
What a wonderful day to be alive!. With the huge expected advancements in the field of mobile apps are surely going to make our lives easier and so much convenient. Gartner had forecasted the sales of 2.1 billion smartphones by 2019 which is only going to fuel up the need for apps. This is enough to leave you inspired and start working on your own mobile app, what you say?
To speak to Australia’s leading App Developers to discuss application development trends further, contact Media Shark Today!
Over to you! What are your views on this? Did we miss any important mobile app trends that you think should be here in the list? Let us know in the comments below.