5 Ways Successful Businesses Use Mobile Marketing

5 Ways Successful Businesses Use Mobile Marketing

5 Ways Successful Businesses Use Mobile Marketing – Most businesses, online and brick-and-mortar, recognise that mobile has irrevocably changed the way business is done, but only a few are able to use this channel effectively.
If you too are struggling to get significant traction from your mobile marketing efforts, you might do well to take a leaf out of the book of businesses that have cracked the mobile marketing code.
To help you reach out to mobile users, which are present in great numbers, we have compiled a list of the top 5 ways successful businesses are using mobile marketing.
Have a look.
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1. Develop a Great Mobile App (and Offer It for Free)

Did you know that 80% of mobile time is spent using mobile apps? check out this info-graphic for some detailed info on how business’s use mobile marketing.
So if you haven’t yet developed a mobile app, do it immediately. However, with millions of apps crowding the mobile app landscape, you’ll have to come up with a truly nice and user-friendly app to encourage mobile users to engage with it repeatedly.
Do you think that’s not necessary and all you have to do is develop an app, and mobile users will queue up in masses to download and use it? Think again.
According to a report, more than 20% of mobile users wouldn’t use a mobile app a second time because they found it difficult to use.
That said, offering a great mobile app may not prove sufficient. You’ll have to offer it for free, because 75% of mobile users expect companies to provide free apps.

2. Send Mobile-Friendly Emails

With the total number of mobile email users in the world expected to reach over 2.2 billion by the end of this year, the importance of sending mobile-friendly emails can’t be stated enough.
However, the key here is mobile friendly. Keep your design and content simple and short so that your emails are displayed clearly on small screens.

3. Try SMS Marketing

Mobile Message79% of smartphone users depend on SMS opt in to help them make buying decisions, which in and of itself is a testament to how important SMS marketing is for every business.
You can build your SMS list pretty much the same way you built your email marketing list—by promoting it everywhere, in your promotional emails, on your site, etc. Additionally, to encourage people to opt in, offer them a free gift or a discount.

4. Build a Mobile-Friendly Website

Did you know that mobile-friendly sites enjoy higher rankings in results when people do internet searches using their smartphones?
If your site is not mobile friendly, you might fail to get enough organic visits through mobile searches. Make amends by using a responsive design so that your site is loaded quickly and correctly on mobile devices.

5. Try Location-Based Marketing

MediaShark LocationConsider sending targeted messages to customers based on their location. You can check if your cell phone network offers location-based services, which will allow you to deliver custom messages to mobile subscribers based on their location. If it doesn’t, join a network that does, because this type of marketing can help you win more customers and increase your sales.
What are other ways to make mobile marketing work for you?
Contact an expert for more information on mobile based marketing.
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Max Chekalov
Content Developer @AppGeeks_org
Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project.
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